Social Media Risks and Rewards Conference

karasmamedia: #LSMC - The Social Media Confe is getting started. Bob Ambrogi's welcoming the group w/an intro and being the Risks & Rewards conversation

DougCornelius: Develop a Corporate Policy for Social Media http://bit.ly/TucRH Materials for #lsmc presentation this morning.

nikiblack: Flynn (from obama's campaign blogging team)"have to get engaged or get left behind & be obsolete" #LSMC

alinwagnerlahmy: key to online relationship: be authentic, converse ('half the show is in the comments') - Kevin Flynn in #LSMC

LawTechNews: Read the comments, too. Can be really valuable and get more out of the convo.-TB #lsmc

nikiblack: Flynn: re: his new gig at Motorola--to seem "real" Motorola allows negative comments on Facebook fan page. #LSMC

LawTechNews: CG shows United Breaks Guitars videos, which got 5.5mil views and @united's attn. Shows power and reach. -TB #lsmc

karasmamedia: LSMC: NB - Legal Marketers, use social media to monitor your platform socialmention.com - good place to see what's said

howardgr: On panel @nikiblack - talking about how Social and Professional online networking ar by necessity intertwined. Of course! #lsmc

dougcornelius: "Give up some control of your brand (But not so much that you risk harming your brand)" Andy Mitchell of CNN on social media #lsmc

ipdotcom: followers of #LSMC might be interested in Kodak's free social media tips brochure. http://tinyurl.com/n6cfv8 (expand) via @JeffreyHayzlett

howardgr: consider using employees as "brand ambassadors" by encouraging SoMe use. #lsmc

nikiblack: Mussell (wells fargo): BLocking access to SM sites or ignoring SM is short sighted--numbers alone convince you of that. #LSMC

LawTechNews: Paul Mussell: be where your customers are. Participate or others will participate on your behalf. -TB #lsmc

commonscold at #lsmc : 2/3 of global web population visit social sites

commonscold: #lsmc: Bisard of Amex (really) -- have code of conduct, soc media policy, internet use policy, privacy policy, biggest trouble spot: vendors

nikiblack: Rosenman: 3 "ps" of SM-personal, pervasive, persistent #LSMC
karasmamedia: AR: Creating advocacy via Social Media from the people who already believe in your company is money back in your pocket - #LSMC

nikiblack: Rosenman: SM activity by companies is not an ad campaign--can't start & stop it--it's out there. COntrol is lost #LSMC

commonscold: #lsmc Sarah Bird (SEOmoz): "Transparency: you gotta do it!" monitor your affiliates. Not always well trained w/ traditional mktg bkgr nd

nikiblack: Rubin: "by the time I'm dead, the media as we know it will be dead as well." #LSMC

commonscold: #lsmc: Marc Monseau (Johnson & Johnson): 8 in 10 americans go online for health info

karasmamedia: Consumer generated content is more trusted than that put out by corporations - becomming more complicated #LSMC

LawTechNews: Monseau: don't always approve SM communication but sit down first and look at risks. Move legal dept from "no, bc" to "yes, if"-TB #lsmc

LawTechNews: Mussell (Wells Fargo): highly regulated companies are well-suited for SM since they already have compliance processes in place. -TB #lsmc

karasmamedia: RCleland-FTC Won't be going after companies whose employees publish inappropriatly - if the co's regulations are thoroughly laid out #LSMC

karasmamedia: Companies who ignore the risk by not monitoring their conversations are going to be exactly the kinds of companies the FTC looks for #LSMC

nikiblack: #LSMC Tech is moving faster than we are--faster than regulation can keep up. Monitoring is first step to get handle on things

karasmamedia: Using Social Media for the legal community is no longer optional -- Traditional channels are disappearing #LSMC

karasmamedia: VDimauro - No matter what social media tools get used, it's about strategy. success factor is based on business goal and objective #LSMC

karasmamedia: Running over to the next new tool is not the solution. Defining what you need to achieve& Redefining how you react and interact is key #LSMC

nikiblack #LSMC Speed matters with SM--can go from problem to crisis in very short time unlike the old way things were done