- nikiblack: Gen'ly, successful SM campaigns create a fan base--ppl passionate about ur product. Ppl are not passionate about law firms. So then what?
- nikiblack: Bec. ppl are not "passionate" about their law firm, Facebook fan pages make no sense to me as a SM tool for law firms
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VBalasubramani: @nikiblack everyone's passionate about criticizing lawyers :-) ..I would take this route..(seriously, poke fun at self/profession)
- nikiblack: SM for lawyers is a different focus than most businesses. It's about creating effective online presence, networking & establishing expertise
- SCartierLiebel: @nikiblack SM is about people, so not passionate about law firms...but can be very engaged with their lawyer. 1 lawyer is a 'firm', too.
- JohnFMoore: RT @nikiblack: It's about creating effective online presence, networking & establishing expertise | All biz should use this way, right?
- nikiblack: -->@JohnFMoore I agree. But other biz can create viral campaigns, create a tribe of followers that evangelize their product. Not law...
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nikiblack: Sm goals are different for lawyers. With specific goals in mind, you then choose appropriate SM platforms & levels of participation.
- amyderby: Me neither, unless it's just for other lawyers. RT @nikiblack: Facebook fan pages make no sense to me as a SM tool for law firms.
- jeffrey_brandt: @nikiblack Different then what? A widget/product company? yes.. but other service industries use social media, how r lawyers dif there?
- nikiblack: Closed legal platforms are useful for networking, getting info., but do very little to contribute to effective online presence
- mikemac29: @jeffrey_brandt @nikiblack Law isn't a service industry ppl rush to interact with, or feel passionate about, it's more like a utility co.
- nikiblack: -->@mikemac29 Exactly--I totally agree. Ppl reluctantly use/pay for lawyers. Hard to create a passionate following when starting w/ that!
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nikiblack: -->@jeffrey_brandt Lawyers' services aren't "sexy"--there's no hook. Can't create sweepstakes/contest 4 reduced services 2 increase interest
- nikiblack: Twitter=effective SM platform 2 increase business 4 some lawyers. Depends on potential clients are--individuals, companies, local, nat'l?
- nikiblack: Effective SM use for lawyers is a tough balance--is time participating ultimately worthwhile or wld local networking make more sense?
- SCartierLiebel: @nikiblack It's what you do with the platforms to push out compelling info about lawyer to create evangelists and interest. It's called PR
- nikiblack: SM *is* useful to lawyers. No doubt. Lawyers need to understand it & participate. It can help launch practices. It can showcase expertise.
- SCartierLiebel: @nikiblack don't want 2 limit creativity w/ SM ie:what 'can't' be done. It's 2new, untried. There R definite don'ts but undiscovered 'dos'.
- SCartierLiebel: @nikiblack They may just evangelize you differently based upon non-legal interests. This may be the key. I have numerous examples...
- jeffrey_brandt: @mikemac29 Tru a service whr many turn 2 in times of trouble, but is that fault of law or failure 2 properly partner w/clients?
- mypractice: @nikiblack To me, the intensity of effort to convince lawyers SM is useful is reflective that it really isn't that useful
- jeffrey_brandt: RT I know sex sells, but thats the cheap way out - not the only way 2 sell @nikiblack:Lawyers services arent 'sexy'--there's no hook.
- mikemac29: @jeffrey_brandt @nikiblack Partnering w/ clients would help, esp if firm keeps them out of litigation, but will client tell story on SM?
- FlemingMF: Hype of SM for lawyer is overblown; but to suggest it's all just smoke is also overstating @nikiblack @mypractice
- jeffrey_brandt: RT w/GenY I wouldnt B so sure @mikemac29 @nikiblack if firm got me out of trouble, gr8, but I wnt B going 2 firm FB page 2 share details
- lancegodard: @nikiblack @jeffrey_brandt If FB fan pages could be personalized, say with specific Firm RSS feeds, then they might be useful to clients
- Lemonlawyerinfo: @nikiblack one lawyer firm tweeting nationwide and having a statewide practice? hmm...Seem to be meeting people but that might be it
- LeighMonette: @nikiblack @jeffrey_brandt @mikemac29 Re: evangelizing attys. Vast maj. of online comments negative; few so happy they have to shout it (1)
- LeighMonette: @nikiblack @jeffrey_brandt @mikemac29 Re: evangalizing attys. I'm thinking of typical products/svces. Attys are a little different (2)
- JulianRCrump: @nikiblack No doubt online soc netwrkng has it's place; but where to find the time for it? I'm amazed how many tweets some post per day.
- DisabilityGuy: @nikiblack 1potential advantage of FaceBook fan pages R that clients R already there. I C them as means 4 communicating to current clien
- DisabilityGuy: @nikiblack I think of FaceBook Fan pages 4 attorneys as Newsletter of 2009. Less invasive than email & can B provided 2 others interested
- thetrialwarrior: @JulianRCrump @nikiblack Time management + scheduled tweets x creativity = 30+ tweets per day.
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