This legal tweets series brought to you via Andrea Cannavina aka @legaltypist, who did a great job covering this event and provided a ton of useful information:
legaltypist: Word of mouth referrals is going on line. #AVVO
legaltypist: Blogging is a micro site where you put your opinions and thoughts. More dynamic it is the more Search Engines will find you. #AVVO
legaltypist: Some sites now help attorneys share documents. JDSupra. #AVVO
legaltypist: Money and morning test. Where do you spend your money and what do you think about each morning? Should be your core web presence. #AVVO
legaltypist: In order to have an effective web presence, it doesn't need to be expensive. Once you have core, go out and network pointing back. #AVVO
legaltypist: Think strategically. Don't just hang out with lawyers. LinkedIn create site, but do consumers/target market congregate there? #AVVO
legaltypist: Reputation management. Everyone has an on line profile - whether you like it or not. #AVVO
legaltypist: Google Alerts helps you learn/monitor any one's name. #AVVO You should be monitoring your own. (My two cents: SocialMention's alerts are even better--allow you to track sentiment in the mentions as well)
legaltypist: AVVO republishes information from State Bar. All NY attorneys have a profile. #AVVO
legaltypist: To be an effective blogger you need personality. #AVVO
legaltypist: Effective blogs are written by real attrorneys with real voices. #AVVO
legaltypist: From groups and forums - point back to your blog, website or profile - your core web presence. Tells Google and search engines too. #AVVO
legaltypist: If they are not talking about you - you don't exist. per @ThatLaywerDude #AVVO
legaltypist: You can't contribute to the conversation if you're not listening per @AriKaplan #AVVO
legaltypist: Per @JeenaBelil - its two jobs. One practicing law; the other marketing a practice. It's hard, but doable. per @JeenaBelil #AVVO
legaltypist: You should be spending at least 10% of your time marketing your practice. #AVVO
legaltypist: The things that you do on a daily basis, will come back to you on the yearly basis. per @ThatLawyerDude #AVVO


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